The internet contains millions of websites — all competing for their market’s attention. And given that it has become an avenue to do business, going online has helped both SMEs and established companies achieve financial growth.
There are many kinds of websites you can create. And if you’re still planning to build a website in Australia, you might ask, “what type of website best suits my business”?
In this guide, get to know the eight common websites you can create and how you could use them to benefit your business.
Choose The Type of Website That Fits Your Business’s Needs
Websites used to sell products online are called eCommerce websites. These websites provide the space for visitors to scan, select, and purchase from a range of digital products or tangible goods. They also include a way to pay for your purchases with your credit card, PayPal, or any other type of payment gateway.
So, if you want to start selling your clothes, household items, and other goods online, build an eCommerce website.
Business websites promote business and its services and products. But unlike an eCommerce site, it doesn’t allow transactions through the site. Business websites, however, allow user interaction by setting up features like contact forms and chatbots for assistance.
70 to 80 percent of consumers search a brand up online before making a purchase. This means if your business doesn’t have a website, your customers are likely to end up with competitors that have one.
While there are websites created for business purposes, there are also websites created for entertainment. Entertainment websites can vary from comic strips, funny videos, quizzes, celebrity news, music to online games.
YouTube, Netflix, and Buzzfeed are three popular entertainment websites that handle thousands, if not millions, of users every day.
Instead of selling specific products or services, most of these websites earn money through running advertisements on their page.
If you’re planning to launch an entertainment site, make sure your hosting solution is cut out to handle huge amounts of data and traffic.
Aside from large and small companies, nonprofit organisations benefit from having a website as well.
Building a nonprofit website gives organisations an extra boost in achieving their real-world mission and vision. National charities, churches, and hospitals use it to promote projects, encourage followers to take action, and accept donations.
Build a nonprofit website to educate and motivate your readers to take action — whether it’s through volunteering or other means of collaboration.
A crowdfunding website is also another popular type of website you can build. Crowdfunding is the process of raising small amounts of money from different sources to fund and support a project or an individual.
Before, the only way to finance a new business venture was to seek help from wealthy investors. Through a crowdfunding website, anyone can help.
Portfolio sites are perfect for artists, photographers, writers, and freelancers looking to promote their work and services.
When creating a portfolio website, it’s best to include testimonials from former employers and clients to show your skills and expertise. If you’re a photographer, you can display samples of your work and present your service fees.
Don’t forget to link your social media accounts—this helps future clients and employers get in touch with you easier.
Create a Brandable Website
Picking the right type of website for your business is the first step to winning online — but it doesn’t stop there.
To succeed in the digital world, you need to have a website that represents your brand from start to finish, from establishing your online goals to picking a colour scheme.
Learn how to build a website that reflects your branding and sticks with your customers through this FREE info-packed online course.
Understanding the purpose of the different websites will help you decide which aligns best with your business goals. And thanks to today’s technology, almost anyone can build a website. Start building yours today.