The digital business landscape is only growing and becoming more competitive. If you’re a business owner looking to start your own website or already have one, having an efficient hosting provider is among the first things you must do.
While simply picking the most popular hosting provider might work for most, there are several hosting trends you should know about that will help you make a better and more informed decision.
Let’s look at the latest trends in hosting services that are expected to shape the industry in the coming years.
5 Leading Hosting Trends Worldwide
Multi-Cloud Hosting
The unprecedented growth of cloud hosting was further accelerated by the COVID-19 pandemic, which forced businesses and individuals indoors.
The number of businesses using dedicated physical servers for their websites is dwindling, and the cloud computing market is expected to rake in a whopping $495 billion in the year 2022.
Cloud hosting is, therefore, almost guaranteed to be the most dominant web hosting technology in the years to come. Dedicated servers, however, will continue to be popular for businesses with unique requirements and high levels of traffic.
Multi-cloud hosting is one of the many cloud-powered web hosting trends. It involves the use of multiple cloud service providers to manage risk and promote operational efficiency within a business’s IT infrastructure.
Green Hosting
Recently, the world has become increasingly aware of the importance of environmental protection and conservation, and the hosting industry is adapting to this change as well.
Web hosting relies heavily on the internet and supporting hardware that generates immense amounts of heat and carbon emissions.
With the growth in the use of the internet, the carbon footprint of web services has also increased. In a bid to set off the negative impact on the environment, hosting providers are taking the initiative to use more clean energy derived from renewable sources.
A renewable energy certificate or any other similar certification allows hosting providers to declare their services to be green hosting, which is bound to attract more customers and clients.
RELATED: Web Design Tips to Reduce Your Website’s Digital Carbon Footprint
Managed Web Hosting Services
In the web hosting industry, many providers are focusing on integrating additional tools and services into their primary offerings to create more value for the website owners.
Managed web hosting services are an all-encompassing approach for users who don’t have the technical knowledge to maintain and operate a website.
Under such plans, the provider takes care of all website-related functions, from ensuring optimal performance to incorporating necessary changes and updates. This allows the owner to focus on the brand and its offerings.
Competitive Pricing
One of the most basic laws of economics is that when demand goes up, prices tend to go down. That’s exactly what can be seen in the web hosting industry.
More and more businesses are opting for web hosting services with each passing day, and they have plenty of providers to choose from.
The web hosting industry is competitive, with multiple players looking to make the most of this surge in demand. In order to do this, service providers are offering more attractive hosting packages at discounted and affordable prices.
Web hosting packages in the future may therefore come at much lower prices than they are today. However, you should also remember that if the offer is cheap, there is probably a reason behind it. So, make sure to conduct your research first.
Security and Privacy Protocols
Data security and privacy are one of the most discussed topics in the world today, and rightfully so.
Information technology dependency has left users and their information vulnerable. Thus, it’s crucial to secure the information and privacy of users on any website.
Now, HTTPS is the accepted norm in the industry, and almost every hosting provider offers websites that employ the HTTPS encryption protocol.
Also, Google marks websites that don’t have HTTPS as not secure, which is all the more reason for fast adoption if you don’t like losing potential traffic. SSL certification and encrypted data storage are some other basic features that will be offered by all web hosting providers.
RELATED: How SSL Works and How to Install It on Your Website
Keep Up with the Latest Hosting Trends
The web hosting industry is fast-paced and ever-changing with new and emerging trends constantly rising.
In the age of data privacy and environmental consciousness, efficient and secure technologies are bound to succeed only if they put the users at ease.
If you’re looking for a web hosting service, make sure to consider all relevant factors such as pricing, features, business requirements, and core offerings before making your decision.
