Despite the emergence of many new and path-breaking digital marketing strategies, email marketing is still at the core of many businesses. Not only is it one of the most cost-effective marketing tools delivering a high ROI unfailingly, but it also helps you connect your diverse channels ensuring a fluid and cohesive buyer's journey.
Contrary to what most people think, email marketing is not just about getting messages into potential and existing customers' inboxes. In fact, the stats prove why this is one digital marketing strategy you cannot keep away from your arsenal.
Email marketing helps you create and deliver personalized experiences. This can result in improved engagement and greater brand awareness as you gain new leads, new customers, and returning customers.
Emails provide the opportunity to access customer data that can be harnessed for creating more effective and meaningful customer touchpoints.
But before you explore tools that can help automate your email marketing campaigns, you must ensure your foundation is strong. This refers to your own email address.
You share your email address (jessicawrite88@gmail.com) with all but don’t hear from any of them after the meet and keep wondering why.
A good email address is one of those small details that leave a huge overall impact. Coming across as a professional is especially important for those who are just starting out. Considering that most of your interactions are online, you should establish your company’s presence by registering your domain name.
It is important to pick a domain name that is easily associated with your company. It should also be short enough to be memorable without being prone to misspelling or mishearing. If your desired name is already taken, you can opt for a new domain extension best suited to your business and brand, such as .online, .site, or even something more specific such as .tech (if you are a tech company) or .space (if you are an artist).
Such a domain name is unique and relevant and it also saves you from modifying your name of choice because it was already taken or was too expensive.
It also gives you a meaningful email address. For instance, after registering your new company, Better Words Solutions, you can register www.betterwords.online as your company domain name. In the future, once your company grows, you can create email addresses such as info@betterwords.online, queries@betterwords.online, ads@betterwords.online, press@betterwords.online, careers@betterwords.online, and more.
Organizations are leveraging the power of automation to make their email marketing strategies more powerful and enhance such strategies by working smarter. A good email marketing tool is a must if you want to maximize your marketing strategy results.
Here is a well-researched list of the top email marketing tools to ensure you achieve your marketing goals smartly and consistently.
SendInBlue offers a comprehensive set of highly valuable tools to automate your marketing plans. It can automate SMS, ads, and landing pages.
All you need to do is set it up once. The autopilot mode takes up all the tasks such as segmenting, targeting and reaching customers.
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If you are a novice with marketing automation, GetResponse is the perfect choice as there are many features to help you remain organized and in control. The workflow feature is of great help as it can help understand the buyer's journey and can create attractive offers based on insights.
GetResponse is useful for building integrations of all types with three simple concepts - conditions, actions, and filters.
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Constant Contact is a comprehensive toolkit for marketers. It features landing page builder tools, Google Ads integration, and automated email resend.
It is best suited for small businesses and offers features over and beyond what many email marketing software systems offer.
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SalesHandy is a popular email marketing platform that many claim to be one of the easiest to use out of the top brands available in the market.
If you focus on sending personalized cold email campaigns, this tool can help you achieve your campaign objectives effortlessly as it enables high deliverability.
SalesHandy also helps avoid email spam filters as it supports domain tracking. Email addresses of intended recipients can be verified before scheduling campaigns to minimize bounce rates and ensure high open and response rates.
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Drip is the perfect marketing automation tool for building ongoing relationships with customers. The key benefits include full CRM and many customization options.
Make your customers feel special and get them to perform marketing actions with these powerful tools. The analytics resources are among the best in the industry, according to experts.
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Mailjet is a hassle-free and straightforward email marketing tool that offers easy integration with clients connected to your business through email. There are other tools also provided to help grow your audience and achieve greater future sales.
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ActiveCampaign is an email marketing tool for developing strong and lasting relationships with customers. You are assured of some extraordinary marketing creatives. Also, the system allows the use of segmentation and dynamic content for initiating personalized conversations with customers. ActiveCampaign offers multiple sales and marketing tools for better leads.
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This professional marketing system offers a wide range of features, including a full CRM tool, invoice and payment processing, and appointment tools. You can carry out interaction with customers through one convenient email marketing platform. The focus on follow-ups is also high.
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Reaching your audience in the right manner is a key part of a successful marketing campaign. With the right email marketing tool, you can boost the chances of success of every campaign you plan to launch.
Free trials offer a great way of checking out the various marketing tools available without having to dip into your limited resources. This list should help you identify the best email marketing software that best meets your enterprise needs.
Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .ONLINE and .TECH. You can connect with her on LinkedIn and Twitter.
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