{"id":38178,"date":"2022-10-21T09:00:36","date_gmt":"2022-10-21T01:00:36","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=38123"},"modified":"2024-07-09T15:32:41","modified_gmt":"2024-07-09T07:32:41","slug":"website-is-not-making-money","status":"publish","type":"post","link":"https:\/\/www.crazydomains.ae\/learn\/website-is-not-making-money\/","title":{"rendered":"Treats, No Tricks: Why Your Site Isn\u2019t Making Money and Halloween Web Design Ideas"},"content":{"rendered":"

A website is now every business\u2019s must-have tool to efficiently adapt to the uncertain future. This also means that online competition is only getting bigger.<\/span><\/p>\n

Stay on top of your game by ensuring your website is performing at its best all the time.\u00a0Customers look at great user experience\u00a0as a major factor to trust a brand.\u00a0<\/span>88% of them<\/span><\/a>\u00a0don\u2019t revisit\u00a0a site that offers a bad experience.<\/span><\/p>\n

It also\u00a0impacts your search engine ranking\u00a0which means\u00a0a bad design could end up making your site\u00a0almost nonexistent.<\/span><\/p>\n

Let\u2019s look at the top reasons why your website is not giving you the best engagements and sales.<\/span><\/p>\n

Top 4 Reasons Why Your Website Is Not Generating Sales<\/h2>\n

Website Content Loads Forever<\/span><\/b><\/h3>\n

Did you know? According to\u00a0Curatti,\u00a0<\/span>47% of users<\/span><\/a> expect a maximum of\u00a0two\u00a0seconds of loading time for an average website.<\/span><\/p>\n

Slow-loading websites lose traffic and dampen confidence in your brand, which means lost customers and sales.\u202f<\/span><\/p>\n

It can also cause your search engine ranking to slump as it increases bounce rates (users who leave the site without interacting with it). More users leaving the site will lead to lower traffic and poor lead generation. And the solution? Quite simple!<\/span><\/p>\n

You can use website speed\u00a0optimisation\u00a0tools.\u00a0But\u00a0they tend to be very technical and require expertise. In this case, you should go back to your website foundation \u2013 your\u00a0web hosting.\u00a0Make sure your website is running on SSD\u00a0(Solid State Drive)\u00a0for faster speeds.<\/span>\u00a0<\/span><\/p>\n

\"Web<\/a><\/span><\/p>\n

Customers Don\u2019t Feel Safe<\/span><\/b><\/h3>\n

Data breaches can spell a death wish for your brand. Strengthen customers’ trust by ensuring safe browsing with an\u00a0<\/span>SSL Certificate<\/span><\/a>. It\u2019s the small lock symbol displayed in the address bar indicating\u00a0that the connection to\u00a0the\u00a0website that the person is trying to access is secure.\u00a0Why is this important?<\/span><\/p>\n

Site Security<\/span><\/b><\/h4>\n

Without an SSL certificate, all the data\u00a0that passes through\u00a0your site\u00a0is vulnerable to cybercriminals. SSL encrypts this data and offers a secure connection, thus, protecting sensitive personal data like payment credentials and addresses.<\/span><\/p>\n

READ: 10 Steps to Enhance Your Website Security<\/a><\/strong><\/p>\n

Consumer Trust<\/span><\/b><\/h4>\n

Google and several other search engines display a \u201cNot Secure\u201d pop-up warning for websites lacking an SSL certificate. Having an SSL certificate can build customer confidence to interact with and make purchases from the website.<\/span><\/p>\n

Search Engine Rankings<\/span><\/b><\/h4>\n

Google has admitted that if all other factors are equal, a website with SSL has an advantage over one that doesn’t.\u00a0Sites with lower bounce rates have better search engine rankings than their peers, which can amplify the traffic routed to your site.<\/span><\/p>\n

Site is Not Well-Optimised for Search Engines<\/span><\/b><\/h3>\n

\"Your<\/p>\n

SEO\u00a0is\u00a0a crucial digital marketing tool\u00a0for\u00a0businesses looking to succeed and grow online.\u00a0It helps improve your online visibility bringing you closer to your customers.\u00a0<\/span>Reports<\/span><\/a>\u00a0show that the first page of the search engine result enjoys 95% of the search traffic.<\/span><\/p>\n

Search engines are\u00a0an online\u00a0marketplace\u00a0for websites. The higher your search rankings, the higher the chance to rake in traffic and leads.\u00a0Search engines have algorithms that direct traffic to a particular domain of relevance to the user. By\u00a0implementing SEO, you give search engines relevant information to index and display your website at the top of search results, thus boosting organic traffic.\u202f<\/span><\/p>\n

How\u00a0to\u00a0do this?<\/span><\/b><\/p>\n

    \n
  1. Understand user intent and pitch your brand with high-value SEO keywords related to your business, products, or services.<\/span><\/li>\n
  2. Build backlinks\u00a0with\u00a0reputable\u00a0sites.<\/span><\/li>\n
  3. Create\u00a0SEO-driven\u00a0content.<\/span>\u00a0<\/span><\/li>\n
  4. Audit\u00a0and update\u00a0SEO content\u00a0regularly.<\/span><\/li>\n
  5. Track your SEO performance.<\/span><\/li>\n<\/ol>\n

    \"Crazy<\/a><\/span><\/p>\n

    Lack of Great Mobile Experience<\/span><\/b><\/h3>\n

    From just looking for information to purchasing, mobile search is the way to go. In fact,\u00a0<\/span>more than half<\/span><\/a> of online searches are done through mobile. And\u00a0<\/span>67% of visitors<\/span><\/a>\u00a0are\u00a0more\u00a0likely to\u00a0buy from a website that offers\u00a0a\u00a0great\u00a0mobile\u00a0experience. Imagine all the sales you\u2019ll be losing!<\/span><\/p>\n

    Always aim for a responsive website. You can opt for a\u00a0website builder<\/a>\u00a0that lets you easily\u00a0optimise\u00a0your website for different screen sizes, ensuring\u00a0smooth navigation.<\/span><\/p>\n

    Here\u00a0are\u00a0more\u00a0tips on how\u00a0to win over customers with your web design:<\/span><\/i><\/b><\/h4>\n